Soil&Luna
Solis & Luna is a lifestyle brand dedicated to promoting balance and well-being through thoughtfully designed products. With a focus on harmonizing the energy of the sun with the calm of the moon, Solis & Luna offers a range of home goods, personal wellness items, lifestyle accessories, apparel, and more.
Design Approach
We crafted a visual identity that embodies the brand's commitment to balance and well-being.
Our approach integrated a serene color palette with sophisticated typography to evoke calmness and elegance. Each design element was chosen to reflect the harmonious blend of day and night, aligning with Solis & Luna’s core values.
Messaging & Voice
The brand’s voice is serene, uplifting, and sophisticated, aiming to enhance daily life with elegance and tranquility.
Design Highlights
Color Palette
Features warm and calming tones—Sunrise Gold, Moonlight Silver, Terracotta, Slate Gray, and Eucalyptus Green—to evoke a sense of balance and serenity.
Typography
A combination of modern serif and clean sans-serif fonts provides a refined and approachable look, balancing sophistication with readability.
Logo Design
Includes a primary logo, a monogram, and simplified icon variations to ensure versatility across different applications.
Deliverables
Brand Identity & Strategy
A comprehensive brand board detailing the color palette, typography, and logo variations, providing a cohesive guide for brand representation.
Business Cards
Elegantly designed to reflect the brand’s visual identity and enhance professional interactions.
